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What's the Role of Competition in the Wearable Space?
When whoop was starting Nike, he looked up to the company with great admiration. In fact, if there's any company on most critical of their strategy in the wearable space, it was Nike. If you build a product that someone needs to wear 24 seven and they don't love it, there's no amount of money you're going to be able to give them to keep that thing on their body. On the flip side, if you can really deliver value around sleep or recovery or you know, these measurements that at the time a professional athlete had never had, they're very likely to pay for it.