Is There a Signal That I'm Not Doing Too Much Targeted Marketing?

Natalie: What is a signal that a marketer should look at that says they're not doing enough targeted marketing? Give me a sense of how do you diagnose the problem? What are you seeing? Marketer: I start with a pilot and I try to prove value in partnership with my sales leader. We have a control group and a target account group that's going to get this play.