21min chapter

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Embraer: Defying Gravity - [Business Breakdowns, EP.158]

Business Breakdowns

CHAPTER

Embraer: From Origins to Evolution

This chapter explores Embraer's journey from its unconventional origins in Brazil to becoming a respected niche manufacturer of business jets, military aircraft, and regional jets. It delves into the challenges faced by Embraer in competing with giants like Boeing and Airbus, highlighting the pivotal privatization decision in the 90s and the strategic moves made in the late 90s and early 2000s to transition to a more diversified business model.

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