The Impact of TikTok on Radio Culture

I think for me, it's a product of streaming primarily. I think now we have hit records. We don't have hit artists. If you turn up to a major label now, say I've got 100 million views on TikTok, then there's a good chance that they'll offer you a fat deal and that's your... Yeah. There's a hit record there. And that doesn't breed artists. That breeds ... Hit records.Yeah. It's probably not healthy for the music industry because, whilst anyone can be an artist now, it kind of lowers the threshold of what the quality of music needs to be. But also, you know, it opens doors to everyone and