2min chapter

Inside the Strategy Room cover image

141. Artificial intelligence in strategy

Inside the Strategy Room

CHAPTER

Using AI in a Specific Situation?

I think some of the best users of AI and that might be not a coincidence are companies that are more AI and digital native. Some of the big tech companies have been among the most innovative in that space. I mean, that particular business is relatively high flexibility to demand not as much flexibility on supply. So their ability to use AI to continuously signal sort of situations where pricing dynamics are trending in a way that profitability would significantly get crunched or vice versa. They see an indication that demand would improve and then take action to create more capacity faster.

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