035 - Inbetweenisode - The Sunk Cost Fallacy
You Are Not So Smart
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Farmville - A Great Game for Understanding Your Weakness in the Face of Loss
The first time you log on, you're transported to thi patch of grass. It feels like the designers have made every attempt to turn your head toward the screen in this very unobtrusive way. People have actually lost their jobs playing farm vill they've lost their jobs over their commitment to this game. And so farmville is a valuable tool for understanding your weakness in the face of loss.
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