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Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)

New Books Network

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Digital Intimacy: Data and Identity

This chapter explores the parallels between small village dynamics and the pervasive surveillance of the digital world, emphasizing how technology captures intimate details about individuals. It underscores the implications of data-driven insights into human behavior, revealing surprising correlations between online activity and personality traits.

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