S1 EP4: Media Predictions With Sean Griffey, Industry Dive
Perpetual
00:00
What Do You Think the Next Five Years Will Be Like?
The next five years will be totally different? And what do you think will be the exact same the thing that we do now that won't change? 's this hyper focus on niche audiences. Spice works had enough first party data where, instead of surveying people to ask what company size you were in or what industry you were in, that was already data they possessed. So then they only sent the survey to those people that existed,. while you just save a touch point in an unsubscribed and you can use a theefficiencies of that. That's where, like, first party data starts that really come to use, absolutelyright?
Transcript
Play full episode
