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S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr

2X eCommerce Podcast

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Do You Care About What Happens in the Middle?

Your first clickers are the answers you get from, you know, tals like inquire laps. Should brand care about what happens in between? I think there's definitely a time and place for it. But as far as underlying the or understanding the underlying principles which does that, it just gets very complicated. Like their platform, we'll report what what channel did what during a path to purchase,. That's what you want to action on.

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