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Lululemon: Growth Strategies and Market Expansion
The chapter delves into Lululemon's success story and business strategies, highlighting innovative product testing methods, founder's trend foresight, e-commerce dominance, revenue growth, and a growth initiative aiming to double net revenue by 2026. It discusses expansion into various verticals, emphasis on customer experience, growth in e-commerce, market expansion plans in China and globally, competitive landscape in active wear market, risks faced, management analysis, and profit incentives.