Michael Thompson is the author of a new book, Cage Kings. He talks about how an unlikely group of moguls transformed the UFC into a $10 billion industry. The WWE has been at a plateau for the last few years and trying to think about what the next growth catalyst would be,. In a way, it's sort of a precursor of where the UFC is heading, I think.
You can’t be afraid to step on toes if you want to run a mixed martial arts promotion… or stomp on them. Michael Thomsen is the author of “Cage Kings: How an Unlikely Group of Moguls, Champions, and Hustlers Transformed the UFC into a $10 billion Industry”. Ricky Mulvey caught up with Thomsen to discuss: - The rise and transformation of the UFC - How president Dana White negotiates with fighters - What investors may want to know about the upcoming merger between WWE and the UFC Companies discussed: EDR, WWE Host: Ricky Mulvey Guest: Michael Thomsen Producer: Deidre Woollard Engineer: Rick Engdahl
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