MBA1991 What Makes a Great Super Bowl Ad?
The $100 MBA Show
00:00
How to Make Sure Your Superable Ads Are Memorable
There are some key ingredientss we can extract from great superable ads to make sure we capture our audience's attention in minimal time. The adds you remember are the ones that matter, cause that means it's going to stick in your mind and it's gong to be top of line when you go shopping for that category. Most companies try to lean on positive emotion because positive motion has more of an impact than negative emotion in terms of memory. You want people to remember you so they can look you up, figure you out, remember you at a time to make a decision to buy.
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