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Emergence of Temu and Shein's Challenges
This chapter explores Temu's rise as a competitor to Shein in the fast fashion industry, emphasizing their low-price strategies and direct-to-consumer models. It highlights troubling labor practices, including reports of child labor and human rights violations in sourcing materials, as well as ongoing controversies surrounding design appropriation accusations. Additionally, the chapter discusses Shein's IPO and the challenges it faces in the US market amid skepticism about its operations and public relations issues.