#54 James & Per become unicorns
UX Podcast
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Making the Most of Ethnographic Research
John Chang: Ethnographic research is akin to goob. Goob means get out of the building. And ethnographic research means go visit the gorillas. He says it can be done in so many different ways for so many different purposes. It's not just about discovery of unknown or disproving if assumptions are uncovering unexpected stuff, he says.
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