Podcasting as 'nuance media'
The Rebooting Show
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Tracking Brand Advertising and Measuring Performance
This chapter explores the difficulties of monitoring brand advertising and emphasizes the significance of evaluating its effectiveness. It highlights a fruitful partnership with T.G. and the purchase of all future inventory for the podcast. The chapter also delves into the necessity of improved measurement systems, the value of associations and adaptability in advertising, and concludes with a discussion on finding partners aligned with their goals and the economics of advertising.
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