The Shift: How to grow your B2B hardware business
Shifter
00:00
The Advantages of Using a Reseller Model
We see a lot of companies shifting from going through middlemen and to going directly to consumer. But why are you actually using the reseller model instead of going directly, because you do the marketing for them? Yeah, to such an extent, yes. So one time to do more localized marketing for themselves. It is a tough choice. I think you can live with both and you can try both within a certain balance.
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