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86: Maggie Appleton on the Power of Mental Models

React Podcast

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Is It Possible to Think About the Nation Without Thinking About the Family?

The best way to form a habit is to attach it to something that you already know and do and have a habit around. The whole the theory of it, it's called either cognitive metaphor or conceptual metaphor theory. It was developed in like the 70s and 80s by a whole range of people mostly at Berkeley,. But George lack office sort of like the guy who becomes the celebrity of it.

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