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329: Tips to increase audience engagement with a weekly newsletter

Podcasting Business School

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The Monday Strategy Is a Brand Immersion Sponsorship

The Wednesday email has to do with my latest episode. I sit down every Wednesday morning early when I get up, sometimes usually in the 5 30 ish am central time zone and I knock it out in real time. So that way it's that extra like fishing lure that like, okay, even if they're not interested interacting with me live, they're going to get a tip. All right. Now this Monday news blast gets a 60 to 70% open rate. And the click throughs are usually 20% plus, which if you know email marketing, that's giant numbers. That's why I moved to every single Monday with these because people were opening it. They're clicking it

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