Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont
Full-Funnel B2B Marketing Show
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How to Run a Successful Webinar
Webinars or any kind of events they shouldn't be wrapped into like sales pitching. The worst thing that most companies are doing when they run webinars is to give the list of attendees to sales and then sales spam them always the same pitch. So, what do you be up to have a demo call? It's not that hard to visit your website and then fill in the demo request form reach out to somebody from your team whatever. Maybe it makes sense to create a specific content hub or specific set of different pieces of content right to armor your champion with specific arguments why they should look at your product. And next by the way, what's my explanation about account development playbook let
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