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Google's Ads for Generative Search
I've heard Google just takes a huge hit to its revenue. How clearly can ads be delineated from just helpful content too? That's kind of an interesting thing we've seen Microsoft play with Bing chat, where they kind of had these citations and then they'll tell you, like, oh, this thing was included because it's an ad. I'm curious to see how Google ends up doing it and whether they follow the same path in which case, maybe we're seeing a bit of consolidation around a certain user experience for generative search.