The Perfect Keyword Strategy

The perfect keyword strategy is to slice and dice your keyboard portfolio by types of searches. Look at the funnel and identify where in the funnel the particular searcher is based on likely intent. And then step three is knowing your target market intimately, really understanding them at a deep level. It's beyond the demographics and the psychographics and even the sociographics. Once you get inside their heads, you understand their pain points,. What are their fears, what are their frustrations? And yes, you also want to understand what motivates them. Wotr the towards sort of motivations, as well as the away from motivations.