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Mini Decoding: Back in the K-Hole

Decoding the Gurus

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Commitment Costs: The Cult-Like Economics of MLMs and Hustle Culture

This chapter examines the similarities between commitment in cults, like Scientology, and the strategies employed by multi-level marketing schemes. With a sarcastic tone, it critiques the flawed reasoning that equates financial investment with loyalty, while connecting these ideas to hustle culture marketing tactics.

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