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2min chapter
Disney’s boomerang CEO
Today, Explained
When a CEO Is a Boomerang CEO
Companies often turn to former CEOs in times of crisis. Jobs helped refocus and rebuild Apple which ultimately became one of the largest and most powerful companies in the world. Dell, Enron, Google, Twitter, Snapchat, Best Buy, Starbucks, Yahoo, DuPont, Procter & Gamble, JCPenney, Reddit, Bloomberg, Urban Outfitters, and Charles Schwab all had ex-CEOs leave their organizations.
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