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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
Duradry - What's Your Background?
Jack Benz is the founder of Duradry, a brand that aims to solve sweating problems. He says he's been in CPG for 18 years and started out helping his aunt sell her product when she was young. But then one year after they began working together, things turned sour between them. "Don't do business with family unless it's like a side hustle," Benz advises listeners.
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