#52 The "idea fallacy" and finding your pink ocean
The Sweaty Startup
Ontepenership Is Not About Blue Oceans
The idea fallacy is the foundation of modern anteponership culture. Successful ontrponers are not just better at spotting ideas, they're great at spotting opportunities. The same people looking for ideas are the ones that are trying to figure out how to find their blue ocean. I like thinking every market as a pie. Ontepenership is about momentum. It's about starting really small and getting your feet wet. And customers are already there. Theyre the market. There simply aren't enough of them to go around.
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