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3min chapter
The Psychology Behind a Perfect (SaaS) Website
Nudge
Psychological Pricing and Free Trials
This chapter explores how psychological pricing strategies, especially price framing, impact consumer purchasing decisions, particularly for premium products. It also examines the role of free trials in boosting engagement and retention, revealing insights on the optimal duration for trials to maximize perceived value and user interaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode