In January, we were selling six week weight loss programs at local gyms. We had already paid for the airfare of the flights, hotels, commissions, ad spend for all these sales. And then people told a number of their clients, Hey, if you refund, you can just sign up through me. And so we had to sell more to cover the refunds. It turns out after everything, 35% of all of our of all my sales that I was making were getting refunded. That's an astronomical number that is hard to even comprehend.
Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:24) - Starting with a clean slate after going downhill
(7:05) - No matter what life hits you with, always move forward
(16:32) - Things were starting to get worse
(20:08) - Switching gears & the birth of Gym Launch
(23:52) - The foundation of your business matters
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(This episode is a re-run. Original airdate was April 5, 2022)