Nike's Strategic Struggles Under New Leadership

This chapter examines the challenges Nike is facing under new leadership, focusing on shifts away from traditional markets and product categories towards a gender-based structure. The discussion highlights miscalculations in reducing wholesale partnerships and the move towards a lifestyle marketing focus that has alienated target audiences. Additionally, it considers the broader impact of these changes on company culture, innovation, and the evolving sneaker market amidst rising competition from brands like New Balance and Hoka.