How to Make Use of What You Already Have

Liam: We tend to be led by the shiny object syndrome. And so sometimes things like your content, that's really great content really well produced. It can sort of have this one and done promotional moment. I think a great place to look is internal SMEs from a content creation perspective. Liam: Do you guys have ordered up on quite a few demand chain campaigns? Is there a common way people distribute too many paid ads across different audiences? LZ: Yes for a few reasons, I'm sure you can probably figure out what they are.

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