PR Strategies and Soft Power: Navigating International Relations

In the wake of Donald Trump’s inauguration, David Yelland and Simon Lewis decode what it means for how the 47th US president does business.

For the tech billionaires in the court of King Donald, as in the days of yore, proximity to power is key. The court can be a risky place if your king is capricious, so stay close, give him what he wants and prove your loyalty – and hope you can still look yourself in the mirror.

Also, what TikTok, crypto and the PR tactic of “flooding the zone” reveal about how the Trump presidency may play out.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4