👟🏀 “Air Money” — Michael Jordan’s sneaker record. SVB’s Smokey the Bear. Ryan Reynolds’ T-Mobile triumph.
The Best One Yet
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Jack, What's the Takeaway for the Sneaker Industry?
In 2021, sales growth was 20%. But last year, that shrank to just 3% sales growth in the sneaker market. Just like an MJ dunk, all markets eventually return to Earth. The next phase of the Silicon Valley bank crisis is going to focus on one thing: Smokey the Bear.
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