I Need Some Pita Push Notifications This Week

"Apparently This Matters" is CNN Tech's weekly, offbeat look at what's trending on social media and in the news. Today: "I need some pita push notifications this week"; "The vegan Manila clam people are very sad right now;" "We all have a lot of room to grow," "Do we have a new chat? I understand we've had a new listener without your permission." 'This Is It' airs Monday-Friday at 10pm ET/PT; Sundays at 11am ET/PT.