Howard Rheingold is a writer known for his specialty covering the development of virtual communities. He was one of the first authors, critics, and teachers to treat the internet as a social and cultural environment and pioneered new ways of talking about social media in his book The Virtual Community: Homesteading on the Electronic Frontier. He went on to write numerous books about the power of the human mind and social media that pulled from his experiences being involved in one of the first virtual communities called the WELL, being the executive editor of Wired Magazine’s HotWired, and founding Electric Minds, another prominent early virtual community. He's also known for his spectacular painted shoes.