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Our 12 Most Influential Business Essays with Packy McCormick - [Making Media, EP.06]

Making Media

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Ben Thompson's Aggregation Theory

Pekki: It was really hard to pick four and then it's really hard to rank these four. I think I'm putting this one in the four spot just so it can be the lead off and it's Ben Thompson's aggregation theory. Pekki: The shift from controlling supply being in control to controlling demand being in control is the fundamental shift of the internet era. We'll see what happens, but it is at a hell of a five year to seven year run as one of the all time greatest blog posts.

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