Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line.
Denise reveals:
- How she went from making cream in her kitchen to running a Fortune 500 ranked company
- The unconventional marketing tactics that built a loyal fanbase (and millions in sales)
- Why TikTok Live, email marketing, and personalized packaging are game-changers for e-commerce brands
- How she maintains product quality while scaling
- The role of storytelling and authenticity in building a lasting brand
You’ll hear about the behind-the-scenes of her viral live selling sessions, her 5-hour TikTok strategy, creating discovery kits that convert first-time buyers, and why she believes email is still the #1 sales channel for DTC brands. If you’re an e-commerce seller, Amazon entrepreneur, beauty brand owner, or just love founder success stories—you don’t want to miss this.
00:00 Idea to Fortune 500
07:40 Skip the Banter
10:16 Creating “In Your Face”
14:11 Truth About Skincare Fillers
17:55 DIY Packaging That Sells
21:33 How to Win Customers
25:38 Family Inspiration
30:54 Body-Safe Ingredients
35:35 Cost-Saving Glass Filling
40:07 TikTok Sample Pack Launch
48:03 Sample Packs That Convert
52:24 TikTok Live Growth Secrets
56:23 Skincare Gift Guide Strategy
01:00:34 Google Events for TikTok
01:04:44 Fun Merch & Branding
01:08:59 Finding In Your Face Skincare
📌 Resources
🌐 In Your Face Skincare: https://inyourfaceskincare.com
📅 Join Collective Minds Society: https://collectivemindssociety.com
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