🐳 “Preppy Billions” — Vineyard Vines’ revival. Trump’s Mega-Monday. Dunkin’s JetBlue airplane.
The Best One Yet
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Mega Monday: Trade Wars and Branding
This chapter explores the pivotal events of 'Mega Monday,' particularly the U.S. and China trade war ceasefire and its impact on stock markets. It also examines the revival of Vineyard Vines under its co-founders, discussing brand stability versus growth and the nuances of male consumer behavior in the fashion industry.
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