The Importance of Watching Ad Breaks

"I just feel like when I click the thing to say, you know, here's some footage of the incident taken by Fred Bloggs who happened to be there and I click it. And then the first thing that happens when I click it is to have an ad thrown in my face," he says. "Where that line is is very difficult for me to get my head around." 'This is not a criticism of the sponsors in any way. This is aicism of the decision made by the people who are the media organization'