4min chapter

The Mobile User Acquisition Show cover image

Adjective slaying: an instant way to make your UGC scripts punchier

The Mobile User Acquisition Show

CHAPTER

Eliminating Unnecessary Adjectives for Clearer Ad Scripts

This chapter highlights the significance of minimizing unnecessary adjectives in ad scripts to enhance their effectiveness. It presents a strategy for refining ad copy by trimming excessive adjectives, using illustrations from a fitness app and a mastery game ad to demonstrate the benefits of clearer and more concise messaging.

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