3min chapter

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#3 How Data Science and Machine Learning are Shaping Digital Advertising

DataFramed

CHAPTER

Predicting Human Behaviour

Part of your job is to predict human behaviour, and you've hinted that humans aren't so predictable. But how predictable are they? We? How predictable are we? Well, i was really fascinated by this. Has nothing to do with advertising. You may follow kind of these competitions that eyes are now engaging to,. starting with the chess game som back in the nineties. Over recently, we had a jeopardy or that watson on to go. None of them really has that much to do with predicting human behaviour but strategy. And apparently we give away a lot more than we think. O, so the potoi sogape is really a rail.

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