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5. What skills do marketers really need?

Future Proof

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Is There a Need for Generalists?

Marketing has to come from a deep, curious curiosity and a deep understanding of consumers. You don't need ten thousand hours to master something at an expert level. With 20 hours of dedicated, deep learning, you can master something sufficiently. I think it is much more these days around aploiability and gaining experiences which are valuable to yourself and tand to organizations.

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