Introduction

There’s a saying that curiosity killed the cat. Have you ever seen a cat investigate a glass you left on the countertop? Or knock over a shelf of books while they try to perch on top? 

There’s something to admire in that attitude, that kind of pure, unabashed curiosity.

You’ll find Diana Kander to be that same kind of curious. A self-described serial entrepreneur, she played and continues to play a vital role in building up the Kansas City economic area. Today, she’s packaged what she’s learned from pitching those businesses, and the case studies of businesses who landed the impossible pitch, into a book – called “Go Big Or Go Home - 5 Ways to Create a Customer Experience That Will Close the Deal.”