The Importance of Lifestyle

I think for me, the goal is just lifestyle. I mean, as long as I can have my lifestyle that I like to live and to just like, you know, I don't want to have some mega brand. In my ideal world, I guess in his ideal world, we could at some point be more experience based or like have a business model that's more like hybrid where it's not actually doing this weird thing. We're like, we make a bunch of product, we bring it in and then we sell it or I don't know. It would be great to have a like even lower impact thing that could could help. But I definitely don't wants to have like