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EP #226 - Ivan Cossu: The World of Hybrid Work

Swisspreneur Show

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The Real Proof Is Not the Real Proof.

How did you build the structure in those feedback conversations to then lead to the conclusion that you need to change your offering, basically? So howwe we approached it is that, i think this is omnitet that we also hade to learn. This is really portant. The best hipet you get is actually when you push customers, or potential customers to sign a contract with you and send you money. Because this is the real proof. And for us, this was actully the best proofan then it was very clear for us to say, ok, look, we have such such a big demand,. We have signed contracts ready before having the product ready.

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