The Future of Retail Media

The data economy represents the global supply and demand for live data. It's everything that kind of sits outside of your own data that you've been able to create, generate and hold in terms of your business. Snowflake is a customer of John Lewis Partnership who offer up event data on their website. And predict HQ offers up indications of events that are going to take place over the next 30, 60 days or 90 days. The ESG sustainability retail media will come into play 2023.