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The Online Shopping Boom Is Over w/ Amanda Mull

Tech Won't Save Us

CHAPTER

The Consequences of the Pandemic in the Tech Industry

There was an assumption that like, you know, people buying more and more of their overall purchasing for life online was something that was only going to go up over time. And I think that what we've seen since the pandemic ended is just like sort of a repudiation of that. The return rate at brick and mortar retail is across categories generally does not exceed like eight or nine percent. So you've got to find ways as a retail to sort of temper that behavior which involves moving some of the burden of retail shortcomings onto the consumer.

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