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The TikTokification of Facebook

1 big thing

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How Facebook Is Changing Its News Feed Algorithm

facebook is following the lead of tiktok, which has found this huge success by pursuing a model that they call an other companies now call a discovery engine. It's essentially a machine learning based or a i base algorithm, a programme that looks at what millions of users collectively are consuming and matches that with your profile. In intictos case, it's all videos that you will want to sit around for and want to consume more of.

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