3min chapter

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Lecture I: Introduction to Mimetic Theory | René Girard's Mimetic Theory

Johnathan Bi

CHAPTER

Be Like Michael Jordan Shoes

The one line in celebrity advertisement that gives it all away is the tag line for michael jordan sneakers. It does indeed writ you see a celebrity and you want what they want. What we are really after isn't the object, but the being of the model. And whenever it slips away, however subtly, however minutely, your heartjes thuds and you feel deep existential despair.

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