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Ss&k
Stevie: We had about maybe just under two weeks from when we started working on the response to when we had a final presentation. I think our definition of it maybe was just being uniquely Icelandic. What does that mean? And given the direction you were getting, did it require a lot of strategy and research? Or did it come together in a different way for you guys? SS&K also has a proprietary cultural monitoring tool that we call social forces.