18min chapter

The Eric Ries Show cover image

The Art of Pivoting: How TaskRabbit Reimagined the Gig Economy | Stacy Brown-Philpot (Google, TaskRabbit, HP, Nordstroms)

The Eric Ries Show

CHAPTER

TaskRabbit's Strategic Transition

This chapter examines TaskRabbit's pivotal shift from a broad service model to a focused approach on home services, highlighting both the challenges and successes that arose during the transition. It recounts intimate customer interactions that reveal the emotional stakes tied to the service and discusses the implications of the company's acquisition by IKEA. Additionally, the chapter reflects on the importance of shared values and the lessons learned throughout the entrepreneurial journey.

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