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#119 The Dodge Brothers
Founders
The Advantage of the Dodge Brothers
John and Horace Dodge's management style was quite distinct from that of contemporary auto industry giants such as Henry Ford, Billy Durant and Alfred P. Sloan. Their management style reflected their equal partnership in this venture and the relatively simple nature of the enterprise. Unlike Ford, Durant and Sloan, the Dodge has enjoyed full ownership of Dodge Brothers from the beginning.
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